Enterprise Integration / WhatsApp Business API

WhatsApp Business API Integration

Connect the WhatsApp Business API to your ERP, CRM or order system for order updates, support conversations and automated notifications, sent where customers already read.

50+ ERP and software projects. Zero failed projects since 2021.

Book a Free Consultation → Features

Order Update

BusinessHi! Your order #4821 is confirmed and being packed.10:02 AM

CustomerGreat, when will it ship?10:05 AM

BusinessIt ships today by 6 PM. You'll get a tracking link here once it's out.10:06 AM

CustomerPerfect, thank you!10:07 AM

24/7

Automated notifications sent without manual follow-up

1 wk

Typical time to a connected, verified number

100%

Of messages tracked for delivery and read status

Missed order updates once notifications are automated

Why It Matters

Customers read WhatsApp messages. Not every customer reads email

Order confirmations and shipping updates sent by email routinely sit unread. The WhatsApp Business API puts the same updates, plus real two-way support, in the one place most customers actually check.

Where Customers Already Are

A notification channel customers actually open

Email and SMS notifications get buried or ignored. WhatsApp messages get opened, which makes it a more reliable channel for order confirmations, shipping updates, appointment reminders and anything time-sensitive that a customer needs to see.

Order and shipping updates delivered where they get read.
Appointment and payment reminders that actually land.
One number for both notifications and support replies.

Customer messaging a business on a smartphone

Beyond a Single Broadcast Message

Order updates, support conversations and automated notifications, one API

The WhatsApp Business API is more than a broadcast tool. Connected directly to your ERP, CRM or order system, it can trigger approved message templates on real events, route customer replies to a support queue or agent, and keep a full conversation history against each order or ticket.

Messages triggered automatically by system events.
Two-way conversations, not just one-way alerts.
Full conversation history tied to orders and tickets.

Support agent responding to customer messages

What a Support Conversation Looks Like

The same channel, handling a support issue instead of a notification

Illustrative example. Actual conversations depend on your support flow and routing rules.

Delivery Delay

BusinessHi! Your delivery is running a day behind schedule. Sorry about that.2:14 PM

CustomerNo worries, thanks for letting me know.2:16 PM

BusinessWe've also added a small credit to your account for the delay.2:17 PM

CustomerThat's great, appreciate it!2:18 PM

How It Works

From a verified number to automated, tracked conversations

Verify the number

Your WhatsApp Business number is verified and connected to the API.

Get templates approved

Message templates for notifications are drafted and submitted for approval.

Connect your systems

The API is connected to your ERP, CRM or order system as the event source.

Build flows and routing

Automated notifications and support routing rules are built and tested.

Go live and monitor

We monitor delivery rates and conversation routing after launch.

What's Included

Everything a real WhatsApp Business API integration needs

📦

Order and shipping updates

Status changes in your order system sent as WhatsApp messages automatically.

🔔

Automated notifications

Reminders, alerts and confirmations triggered by system events, not manual sends.

💬

Two-way support

Customer replies routed to a support queue, chatbot flow, or live agent.

✅

Template approval support

Message templates drafted and submitted for approval on your behalf.

🔗

ERP and CRM integration

Messages triggered directly from events in your existing systems.

📈

Delivery and read tracking

Delivery and read status tracked for every message sent.

What Changes

What a connected WhatsApp Business API changes

Faster

Customers see updates instantly instead of checking email

Fewer

Support calls asking where an order is

Automated

Notifications sent the moment a system event happens

Two-way

Customers reply directly instead of calling in

Tracked

Delivery and read receipts on every message

Consistent

Same message flow whether triggered by ERP, CRM or support

Why Us

Why teams trust TCB Infotech with WhatsApp integrations

We connect the API to your systems

Not a standalone chat widget bolted on the side, but a channel wired into your ERP, CRM or order system.

Template approval handled for you

We draft and submit message templates for approval, so you are not learning Meta's process from scratch.

Bot to human handoff built in

Conversations can start automated and route to a live agent the moment they need one.

ERP and CRM aware from day one

As an ERP and software team, we treat WhatsApp as another channel off your existing data, not a separate silo.

Direct access to the engineers

You talk to the people who built the integration, not a support queue.

Proven delivery

50+ ERP and software projects, with zero failed projects since 2021.

FAQ

WhatsApp Business API, answered

What can the WhatsApp Business API actually be used for?

Order and shipping updates, appointment reminders, two-way support conversations and automated notifications triggered directly from your ERP, CRM or order system.

Do we need Meta's approval to send messages?

Yes, for notifications outside an active customer conversation you need pre-approved message templates. We handle the template drafting and submission as part of the integration.

Can customers reply, or is it only outgoing notifications?

Customers can reply directly, and those replies can route to a support queue, a chatbot flow, or a live agent, depending on how you want conversations handled.

Can messages be triggered automatically from our ERP or order system?

Yes. An order status change, a support ticket update or an inventory event in your system can trigger a WhatsApp message automatically, without anyone sending it manually.

How do we know if a message was actually delivered or read?

Every message carries a delivery and read status, so you can see whether a notification was sent, delivered or seen, rather than assuming it went through.

How long does it take to get a WhatsApp Business number connected and live?

Verifying the number and getting initial templates approved typically takes about a week, with the full integration into your systems following in the weeks after.

Put WhatsApp to Work for Orders and Support

A notification only helps if someone reads it, and a support channel only helps if it connects to the systems that actually know the order status. Book a free consultation and tell us what you want automated first.

Book a Free Consultation →

No commitment. We will map the integration to your existing systems first.

WhatsApp Business API Features

How the Integration Gets Built

From a verified number to automated, tracked conversations. Here is how we set up and connect the WhatsApp Business API to your systems.

Core Process

Verification, integration and routing, in that order

Verification and Templates

A verified number with approved templates before anything sends

We verify your WhatsApp Business number and draft the message templates you will need for notifications, then submit them for approval so the messaging groundwork is done before we touch your systems.

Business number verified and connected to the API.
Templates drafted for each notification type you need.
Approval submitted and tracked on your behalf.

Planning a WhatsApp Business API integration

System Integration

Your ERP, CRM or order system as the source of every message

Rather than sending messages manually, we connect the API directly to the systems that already know when an order ships, a ticket updates, or a payment is due, so messages fire automatically from real events.

Order, ticket and payment events wired as triggers.
No manual sending once the integration is live.
Works with your existing ERP or CRM, not a separate tool.

Setting up automated WhatsApp message templates

Support Routing

Customer replies routed to the right place, automatically

Incoming replies can be handled by an automated flow for common questions, or routed straight to a support agent when a conversation needs a person, with the full history visible either way.

Automated replies for common, repeatable questions.
Clean handoff to a live agent when needed.
Conversation history tied to the relevant order or ticket.

Routing WhatsApp conversations to support agents

What You Get

Everything included in the integration

📦

Order and shipping updates

Status changes sent as WhatsApp messages automatically.

🔔

Automated notifications

Reminders and alerts triggered by system events.

💬

Two-way support

Replies routed to a queue, chatbot flow, or live agent.

✅

Template approval support

Templates drafted and submitted on your behalf.

🔗

ERP and CRM integration

Messages triggered directly from your existing systems.

📈

Delivery and read tracking

Status tracked for every message sent.